PROJECT brief
Re-position our biggest assets, our ships, and create an immersive experience that provides different depths of details to guests.
role
Worked in defining the strategy and the story of the approach
Developed visual storytelling deck used with higher management
Pitched the approach to our CMO, VP and other marketing stakeholders
Designed the curriculum and co-lead the product positioning workshops: co-creation sessions with stakeholders to define the positioning or 'personality' of our 24 ships
Designed initial wireframes of the experience
Lead usability testing for the navigation and the desktop + mobile experience
Co-lead the implementation
Authored content in Adobe Experience Manager
project details
Duration - 4 months
Teams I worked with - Product Owners, Project Managers, Scrum Masters, Developers, Quality Assurance, Design and Brand teams.