a breastfeeding system for working moms
mothers in the workforce don't have enough time or the appropriate space to pump and storing breastmilk is a hassle. moms feel they are in a constant struggle to keep up with pumping and milk production.
a wearable pump and connected milk storage system that improves mother’s physical and emotional well being throughout the course of breastfeeding.
- ethnographic research
- product design
- packaging design
- service design
what is like pumping at work
many women’s story
This is Jennifer’s daily routine. She pumps or breastfeeds about 8+ times per day. She does not pump or breastfeeds during the night only because her son is old enough to sleep throughout most of the night.
During lunch break, her husband brings their baby to be breastfeed. Even though they both believe it is the best for their baby, Jennifer reaches high levels of stress trying to divide her time and being efficient at work.
Jennifer takes approximately 2 hours every day between pumping and cleaning the device at work. This makes her work over time and increase her stress. High stress levels in breastfeeding moms affect their milk supply.
how might we improve