winner x4!
Core 77 'Student Notable Awards' in the 'Strategy & Research' category.
Core 77 'Student Notable Awards' in the 'Consumer Products' category.
Core 77 ' Community Choice Prize'.
'Honorable Mention' from the International Design Awards.
PROBLEM
mothers in the workforce don't have enough time or the appropriate space to pump and storing breastmilk is a hassle. moms feel they are in a constant struggle to keep up with pumping and milk production.
solution
a wearable pump and connected milk storage system that improves mother’s physical and emotional well being throughout the course of breastfeeding.
scope
- ethnographic research
- product design
- packaging design
- service design
the situation
what is like pumping at work
“I am immeasurably angry that I live in a society which seeks to define my worth as a mother by how I can or can’t use my breasts.”
many women’s story
This is Jennifer’s daily routine. She pumps or breastfeeds about 8+ times per day. She does not pump or breastfeeds during the night only because her son is old enough to sleep throughout most of the night.
During lunch break, her husband brings their baby to be breastfeed. Even though they both believe it is the best for their baby, Jennifer reaches high levels of stress trying to divide her time and being efficient at work.
Jennifer takes approximately 2 hours every day between pumping and cleaning the device at work. This makes her work over time and increase her stress. High stress levels in breastfeeding moms affect their milk supply.
ideation
how might we improve
mother's wellbeing
throughout breastfeeding?
miku is a breast feeding system for the modern mom with the goal
of improving mother’s physical and emotional wellbeing throughout the course of breastfeeding
